Everyone is talking about the metaverse, virtual and augmented reality, artificial intelligence, non-fungible tokens or even cryptocurrencies these days. But how well do Swiss consumers actually understand what is in store for us? With all the buzz surrounding these new technologies, it’s easy to lose track. 

We wanted to better understand them and therefore asked Swiss consumers about their perceptions, use, and feelings towards the metaverse and its related technologies. 

With the metaverse and its associated technologies, we are not only facing new and exciting creative tools, but our behaviour as individuals and consumers will also evolve and change. 

Give yourself and your brand a competitive advantage by anticipating these new needs early on.

If you have any questions about the study or the ordering process, you can reach us at: planning@tbwa.ch

This study, “Metaverse Barometer Switzerland 2023”, was carried out by TBWA\Switzerland in collaboration with the University of Lausanne in February 2023.